Experience Design: Daily Rituals & Animism as Design Metaphor

In the aftermath of mass social media and the digitization of society, there was a cultural shift to lean towards more traditional ways of communication. In this society, the air is thought to have magical properties and carries memories within it; thus, many people have developed this ritual of writing physical messages to one another that are delivered using this “airstream.” With this, our target audience tends to focus on all the negative aspects of their lives.