Nail Business

With thorough online and in-person research, I found that many students hesitate to get their nails done due to the expensive pricing, lengthy commutes, and creativity droughts in Boston. Students struggled to find nail technicians who not only are close and within-budget, but also meet their creative vision.

Hence, I positioned myself at a lower price point to relieve the stress of wanting to look presentable in a pricey environment. Additionally, launching my studio in on-campus housing allows for students, especially Northeastern students, to conveniently get their nails done right after class. Adding on, with my background in art and design, I consistently encourage clients to give me creative, funky, and unconventional nail design ideas. With this, I consistently emphasize not only student-friendly pricing and distance, but also the availability of self-expression with no artistic skillset limit.

Upon research and client rants, they often brought up the frustration in Boston nail salon pricing. However, they brought forth a concept I had not even considered -- they often struggled with finding an inspiration photo/ what to get on their nails. After this finding, I immediately created a highlight sorted into different themes (seasonal, holidays, certain vibes) and gave some nail inspiration photos for customers to choose from if they need it. I also invite customers to send me photos of "vibes" that they like and bring their visions into real life.

Beyond these steps, I continuously enhance customer loyalty and engagement. I do this with loyalty cards and seasonal offer posts that require quick interactions to earn. All of my online posts are made with Figma, Canva, Illustrator or Photoshop.

I am beyond grateful to connect and provide to a large variety of people. However, this experience also forces me to have limitations and boundaries between my clients. Throughout this process, I had experienced conflicts with scheduling, respect towards me and my time, and communicating certain needs (such as wanting to get nails removed). Due to this, I learned to adapt by making additional posts using the highlight function on Instagram, ensuring that these announcements stand out more.