Nail Business

With thorough online and in-person research, I found that many students hesitate to get their nails done due to the expensive pricing in Boston. Hence, I positioned myself at a lower price point to relieve the stress of wanting to look presentable in a pricey environment. All of my online posts are made with Figma, Canva, Illustrator or Photoshop.

I wanted to fully engulf myself in the college students' life experience of getting their nails done. Hence, when I tried looking for places to go to, not only did I realize the prices are really high, but I also realized that I could not choose an inspirational photo/ what to get on my nails themselves. With this empathy, I created a highlight sorted in different themes (seasonal, holidays, certain vibes) and gave some nail inspiration photos for customers to choose from if they need it.

Beyond these steps, I continuously enhance customer loyalty and engagement. I do this with loyalty cards and seasonal offer posts that require quick interactions to earn.

Throughout this process, I had experienced conflicts with scheduling, respect towards me and my time, and communicating certain needs (such as wanting to get nails removed). Due to this, I learned to adapt by making additional posts using the highlight function on Instagram, ensuring that these announcements stand out more.